Diego Castresana
Fellow and Sr. Manager, McKinsey Global Institute

Diego Castresana is a Fellow and Sr. Manager at the McKinsey Global Institute, based in San Francisco. He leads AI and technology strategy and transformation projects, focusing on people, skills, and new ways of working. He also researches how AI and robotics change jobs, productivity, and professional opportunities. He is a coauthor of Workforce in motion and Agents, robots, and us. His background includes applied AI at McKinsey, economic-development initiatives at Madrid Futuro, and university research on air quality. He holds degrees in Industrial Technology Engineering and Business Administration from the University of Deusto.

I have led AI strategy and product delivery for large organizations, coordinating design, data, and engineering teams from roadmap to deployment. Projects have included customer-experience models, enterprise GenAI assistants, credit-risk analytics, and commercial transformation. Alongside the technology, I focus on employee training, adoption, and new ways of working.

I led job-creation and economic-development initiatives as part of an alliance of 100 organizations supporting Madrid’s recovery from the pandemic, with work across mobility, renewables, education, and healthcare.

I co-founded a project applying geospatial AI to air-quality monitoring: using satellite data to identify polluted areas and help decide where ground sensors should go.

Member of the Deusto Business Alumni board, supporting connections across the university’s alumni community.

I co-founded TEDxUDeusto, an independently organized TEDx event bringing ideas, conversation, and live performances to the Deusto community.

https://www.linkedin.com/in/dcastresana